Brand identity

Your logo, website, and proposals all look a little different, and none of them quite feel like you. A brand identity pulls it all together.

Dotted Octopus primary logo
Primary
Dotted Octopus secondary logo
Secondary
Dotted Octopus octopus mark
Mark

Not just a logo. A system.

Brand identity turns your positioning into a visual system people can recognize, remember, and trust.

Aa
Archivo Expanded
Headlines
Hanken Grotesk
Body copy
Click a color to copy it. The Dotted Octopus brand system, as an example.

Built to make the business feel consistent.

The goal is a brand that looks intentional everywhere it shows up: your website, social media, proposals, and marketing.

Identity that supports the business.

Every element is designed to work together and keep working as you grow.

Clear direction

Built around your audience, positioning, and goals.

Consistent visuals

Typography, color, imagery, and brand elements work together.

Flexible system

Designed to grow across new content, platforms, and campaigns.

Jessie Borgmann, brand and web designer
A brand you can use with confidence on every platform.

How it comes together

01

Visual direction

Define the look and feel that best reflects the business.

02

Logo system

Create primary, secondary, and supporting marks for different uses.

03

Color + typography

Build a visual foundation that feels distinct and consistent.

04

Brand guidelines

Document how the identity should be used across every touchpoint.

A strong identity makes the business easier to recognize.

The result is a brand that feels:

Clear
Consistent
Credible
Memorable
Built to grow

Starting points

Every project is scoped to your business. These packages are where most projects begin, and each one can be adjusted to fit.

Starter Site
For new businesses that need a credible first website.
  • Up to 5 custom pages
  • Messaging guidance
  • Responsive design
  • Contact form and basic SEO setup
Start Your Project
Growth Site
For businesses that have outgrown their current website.
  • Strategy session and sitemap
  • Story-led copywriting
  • Up to 10 custom pages
  • SEO foundations and analytics
Start Your Project
Signature Site
For complex offers or businesses serving multiple audiences.
  • Full strategy and positioning
  • Custom design system and interactions
  • CMS for blog or case studies
  • Integrations and launch support
Start Your Project

Let's talk.

Tell me what's not working with your brand or website. I'll tell you what I'd fix first.

Start Your Project
Email
contact@dottedoctopus.com

A strategy-led design studio creating clear, thoughtful websites for B2B and professional-service businesses.

Start Your Project

Dotted Octopus

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