About Jessie Borgmann | Dotted Octopus

Jessie Borgmann

Founder and designer, Dotted Octopus

I help B2B and professional-service businesses that are great at what they do tell a clearer story online. Strategy, messaging, UX, design and development, all from one person who understands the reason behind every decision.

From marketing to design.

I came into design through marketing. After more than seven years across marketing, digital strategy, customer experience, content and technical communication, I've spent the last three-plus years focused on UX, web design and digital experiences.

Then Donald Miller's StoryBrand framework changed how I saw all of it. A website isn't just a design project. It's a tool for helping a business tell a clearer story.

After years in a traditional 9-to-5, I wanted more ownership over my work and more room to create. That's why I started Dotted Octopus: to bring marketing, storytelling, strategy and design together.

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Why "Dotted Octopus"?

I was a really creative kid. I danced, painted, wrote stories and spent a lot of time outside. When my sisters and I were each allowed to paint a wall in our basement, I created a huge underwater scene. The main character was an octopus, and it always stuck with me.

Octopuses are intelligent and adaptable, and a strong website has a lot of arms. That's the way I work.

How I work.

What clients can expect from the first call to launch day.

Discovery through launch

Strategy before pixels.

Clients are often surprised how well I understand their ideal customer, and that the first draft needs very few changes.

Years in marketing, digital strategy and customer experience

Expect a lot of "why" questions.

Every decision connects back to your audience or a business goal. I won't drop your logo into a generic template and call it strategy.

One connected process.

Strategy, messaging, structure, copy, UX, design and development happen together, not in separate silos.

Years focused on UX and web design

You work directly with me.

No handoffs between a salesperson, a designer and a developer. I'm with you from discovery through launch.

Clear direction over endless revisions.

I'd rather ask the right questions up front and make intentional decisions early than redesign the same page ten times.

Experience that connects the dots.

Start Your Project

My favorite clients are great at what they do but struggle to explain it online. B2B and professional-service businesses sell something that can't be understood in five seconds, so I design the whole customer journey around the website, not just the website itself.

7+ years

Marketing, digital strategy and customer experience

Corporate and professional-service environments

3+ years

UX, web design and digital experiences

From strategy and wireframes through launch

Studio

Dotted Octopus

Based in the St. Louis area

Industries

Financial services, accounting, engineering and infrastructure

Plus professional services, home services and other B2B businesses

Tools

Figma, Webflow, WordPress + Elementor

Wix Studio, HTML + CSS, GA4 and Search Console

Outside the studio.

I'm based in the St. Louis area, and when I'm not designing, I'm usually doing something that gets me away from a computer. I love hiking, mountains and being outdoors. I'll happily drive several hours for a good trail or spend a weekend camping.

I'm also a true coffee enthusiast. Finding the best local coffee shop is part of every trip I plan, and some of my best ideas start over a good cup. Beyond that, I'm into strength training, traveling, reading and random creative projects.

I take hiking trips seriously. Trails, campsites, viewpoints and coffee stops all get researched until I've essentially built a full project plan for a weekend in the woods. And yes, I'm a mountains-over-the-beach person. Despite naming my company after an octopus, I spend far more time in the mountains than near the ocean.