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Industry
Non-profit
Client
Go Further Foundation
Building a Modern Digital Hub for Mental Health Advocacy
Building a Community to Break the Stigma
Website Redesign & UX Transformation
Project Overview
The Go Further Foundation, a Kansas City nonprofit, is dedicated to raising awareness about mental health and fostering connections among young professionals passionate about creating change. As their community rapidly expanded, they needed a modern, engaging website that could match their growth and clearly communicate their mission.
Their previous website lacked compelling storytelling, made event discovery difficult, and didn’t provide an effective platform to showcase their impact. The organization sought a complete digital refresh to elevate their brand, simplify engagement, and encourage visitors to join, donate, or participate in events.
Core Goals:
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Create a bold, modern website reflecting the organization’s growth.
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Strengthen storytelling around mental health awareness and community impact.
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Build a dynamic hub for promoting events and programs.
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Simplify the donation process to boost conversions.
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Add member stories and testimonials to foster trust and connection.
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Streamline user navigation to guide visitors naturally toward engagement.
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The Challenge
The previous website failed to capture the foundation’s purpose, energy, or scale. Key actions like signing up for events, learning about programs, donating, or connecting with the community were lost in cluttered layouts and poor navigation.
Event discovery was difficult, the donation process was complicated, and the site lacked the polished, professional identity of a growing nonprofit. Without engaging storytelling or member testimonials, visitors couldn’t fully understand the foundation’s impact.
The challenge was to create an inspiring, user-friendly website that reflects the foundation’s growth, builds trust, and drives action.
The Objectives
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Revamp the website’s narrative to highlight mission, purpose, and impact.
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Develop a centralized Events Hub to showcase programs and drive participation.
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Simplify the donation process to improve ease and increase conversions.
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Introduce a Member Stories/Testimonial section to highlight real voices.
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Optimize user navigation for seamless exploration and engagement.
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Update the visual design to align with the foundation’s bold, modern identity.
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Streamlined User Experience
How the User Flow Was Transformed
The redesigned website provides a clear, intuitive path for users to understand the mission, explore events, get involved, and donate with ease.
Clear Mission Messaging
The homepage immediately communicates the foundation’s mission and impact through bold hero messaging and concise storytelling. Visitors understand the purpose within seconds.
Direct Engagement Paths
Strategically placed CTAs (“Donate,” “Join,” “Explore Events,” “Become a Coach,” “Become a Member”) guide users toward meaningful actions from any page.
Centralized Events Hub
A dynamic Events Hub allows users to easily browse both upcoming and past events, increasing visibility and participation.
Mobile-First Navigation
Consistent, accessible navigation ensures users can explore the site effortlessly on any device.
Key UX Enhancements
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Clear Narrative: The updated copy clearly communicates the foundation’s focus on mental health, community, and professional connection.
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Dynamic Events Hub: A CMS-powered hub makes it easy to promote and update events, keeping the site fresh and engaging.
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Member Stories: Real testimonials add credibility and emotional resonance.
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Simplified Donation Flow: A cleaner, more intuitive process reduces hesitation and encourages action.
Technical Implementation (Wix Studio)
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Built dynamic CMS structures for events and testimonials.
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Improved site architecture and navigation flow.
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Designed mobile-responsive layouts.
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Implemented donation presets and streamlined forms.
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Enhanced visual hierarchy for better usability.
Results
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Clearer user pathways throughout the site.
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Stronger emotional connection through storytelling and testimonials.
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Improved visibility and accessibility for events.
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Simplified donation experience, increasing conversion potential.
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A bold, modern identity aligned with the foundation’s growth.
Site Map
User Task Flow
Destination Storytelling
Storytelling was central to the redesign:
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Clear, relatable copy conveys the mission with confidence and warmth.
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Member testimonials share personal experiences, building trust.
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Impact statistics highlight success and momentum.
The refreshed site goes beyond informing. It tells a compelling story about mental health advocacy, community, and empowerment.
Impact
The refreshed brand identity and streamlined UX delivered measurable improvements across engagement, clarity, and user behavior.
Key Outcomes
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Stronger brand presence: The new design reflects the foundation’s momentum.
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Improved user flow: Visitors can easily move from interest to action.
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Greater program visibility: Events and initiatives are more accessible, boosting engagement.
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Enhanced donation experience: Simplified processes build trust and drive conversions.
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Increased emotional impact: Storytelling and testimonials deepen connection.
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Scalable management: A dynamic CMS empowers the team to keep the site fresh and active.
Key Deliverables
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Refined website narrative and copy
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Dynamic Events Hub
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Member Stories/Testimonial section
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Redesigned donation flow
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Optimized user navigation
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Bold, modern visual design
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Mobile UX enhancements
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Page templates for easy updates
Positioning Statement
The redesigned Go Further Foundation website positions the organization for its next chapter—bold, mission-driven, and user-focused. With improved navigation, dynamic events promotion, and storytelling at its core, the site now serves as a powerful digital hub, inspiring action and strengthening community connections across Kansas City.
