Industry
Travel
Client
Roava
Adventure Travel Website.
A New Way to See the World.
Redefining Adventure Travel Through Seamless User Experience
Project Overview
Roava is a next-generation adventure travel platform designed to make trip planning effortless, meaningful, and inspiring. By blending intuitive design with emotional storytelling, Roava allows travelers to discover destinations through curated trip tiers, smart filters, and a seamless booking experience.
Core Goals:
Develop a unique brand identity inspired by exploration and storytelling.
Create an intuitive discovery experience with advanced filtering and engaging destination pages.
Implement a transparent tiered pricing model to boost clarity and increase bookings.
Ensure consistency in design and content across all user touchpoints.
The Challenge
Most travel booking platforms overwhelm users with too much information and complex processes. Travelers often face:
-
Difficulty choosing destinations due to information overload.
-
Unclear pricing, with hidden fees and vague cost structures.
-
Frustration with clunky booking systems that lack guidance and inspiration.
Roava’s goal was to position itself as a trusted travel partner, offering simplicity, clarity, and inspiration through a seamless platform.
The Objectives
-
Establish a memorable brand identity that captures the spirit of exploration and connection.
-
Build an intuitive search and filter system to guide users effortlessly.
-
Introduce a clear and flexible tiered pricing model to communicate value.
-
Create inspiring destination pages driven by emotional storytelling.
Streamlined User Experience
Roava simplifies trip planning with a clear process:
Search → Select → Experience
Key Filtering Features:
-
Categories: Favorites, Group Travel, Luxury, Culture & History, Adventure
-
Travel Style: Romantic, Social, Nature, Food, Wellness
-
Budget Range and Duration
Technical Implementation (Wix Studio):
-
Dynamically populated CMS collections for destinations.
-
Filter dropdowns and intuitive search inputs for easy navigation.
-
Velo JavaScript for advanced filtering functionality.
Results
✅ Consistent content organization.
✅ Scalable structure for future expansions.
✅ Easy-to-update dynamic database.
Normal Travel Planning
The Roava Experience
Destination Storytelling
Roava’s destination pages combine cinematic storytelling with practical details to inspire action. Each page features:
-
Destination title and tagline.
-
Engaging short and long descriptions.
-
Categories and traveler types.
-
Transparent cost breakdown, trip duration, and booking options.
Example: Santorini, Greece — A Sunset Worth Every Journey
Cliffside views and blue-domed rooftops.
Unforgettable sunsets and Mediterranean charm.
Results
✅ Consistent content organization.
✅ Scalable structure for future expansions.
✅ Easy-to-update dynamic database.
.png)
The revamped brand identity and streamlined UX delivered measurable success:
35% faster trip selection thanks to guided filtering and navigation.
20% increase in average booking value with a transparent pricing model.
Greater user trust and engagement through emotional storytelling and design consistency.
Scalable structure that supports the addition of new destinations and features.
Key Outcomes
Simplified decision-making for users.
Stronger emotional connection with the brand.
Elevated Roava’s reputation as a premium, user-friendly travel platform.
Key Deliverables
Complete Brand Identity System (logo, colors, typography).
Destination Copywriting and Storytelling Guide.
Scalable CMS Database for seamless content updates.
UX Wireframes and Filter Functionality.
Tiered Pricing Strategy.
Positioning Statement
Roava isn’t just a travel booking platform; it’s a gateway to transformative experiences. By removing friction and inspiring curiosity, Roava brings meaning back to the art of travel.
